Co-Founder & Enterprise Pricing Strategist, VendorBenchmark
Fredrik is a co-founder of VendorBenchmark and a recognised specialist in enterprise software benchmarking and vendor negotiation strategy. He has spent years working with Fortune 500 IT sourcing teams, CIOs, and CFOs to cut through vendor opacity and build data-driven negotiation positions across Oracle, Microsoft, SAP, Salesforce, and cloud providers.
His work at VendorBenchmark covers pricing intelligence methodology, deal structure analysis, and contract benchmarking across $2.1B+ in enterprise software contracts. He writes on IT procurement strategy, renewal negotiation, and the structural dynamics that drive vendor pricing behaviour.