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Partners | Vera AI by VendorBenchmark
PARTNER PROGRAM

Your client practice, on the buyer’s platform, under your brand.

If you advise enterprises on software licensing, procurement, or IT asset management, this is more than a referral program: it is the operating platform for your whole client practice. Onboard clients under your own brand, run the book from one desk that tells you which client to call this week, message clients directly, take managed renewal engagements routed straight to you, run your own newsletter with read tracking, and even curate what your clients see when they sign in. The benchmark engine, the data from modelled deal cohorts, and the support run underneath. Resell it on your paper and keep the margin, or refer and take a fee. Your terms are agreed in a conversation.

EXPLORE THE PROGRAM

The program, page by page.

White-label
Deliver the platform under your own brand: your logo on every report, your identity around the workspace.
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Services you can deliver
Benchmarking, negotiation, contract audits, optimization, sourcing, and board-grade deliverables.
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Ways to partner
White-label and resell as your own, resell on your paper, or refer and earn. Terms agreed in a conversation.
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Who it’s for
Licensing advisories, SAM and ITAM providers, procurement consultancies, MSPs, and negotiation boutiques.
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How it works
A conversation, enablement, your branding applied, then clients onboarded under your identity.
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Partner FAQ
Fifty questions a hesitant founder would ask, answered straight.
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01
Margin resale
YOUR PAPER, YOUR MARGIN, EVERY YEAR YOU HOLD THE ACCOUNT

You buy at a partner rate and sell at list. The contract and the billing run on your paper, the platform carries your logo and brand through the white label, and the client relationship stays yours. We run the platform, the benchmark data, and the support behind you. The margin repeats at every renewal you close, which makes this the model for firms that want Vera AI as a standing line in their portfolio.

Best for: licensing resellers, SAM and ITAM consultancies, and managed service providers with their own commercial paper.
02
Referral fee
A FEE ON FIRST YEAR REVENUE, WITH A TRAIL

You make the introduction, we close and own the relationship. You earn a fee on first year subscription revenue, with a trail into year two on accounts where you stay engaged. No billing, no contract paper, no support obligation on your side. This is the lowest friction way to monetize the clients who ask you what their software should cost.

Best for: advisory firms, fractional CIOs, and procurement consultants who recommend tooling but do not resell it.
COMMERCIAL TERMS

Your rate is agreed in a conversation, not printed on a page.

Plans are annual and priced publicly, so the deal size is easy to model from the pricing section. Partner economics are not one number for every firm: your resale margin or referral rate depends on the model you run, the volume you bring, and how much of the client work you carry. We set it in the partner agreement, and we would rather agree it with you directly than publish a rate that undersells what a strong partner earns.

RESALE MARGIN

A partner rate off list, set in your agreement. It applies at the first sale and again at every renewal that stays on your paper.

REFERRAL FEE

A percentage of first year subscription revenue on deals you register and introduce, paid when the subscription starts.

RENEWAL TRAIL

Referral accounts where you stay engaged carry a trail into year two. Resale accounts keep paying margin for as long as you hold them.

Every rate, the payout schedule, and the deal registration terms are written into the partner agreement before your first registered deal. Contact the partner team to start that conversation.

WHY IT SELLS

Your clients ask what software should cost. This is the answer.

Vera AI benchmarks a client’s net price against modelled deal cohorts across 1,140 vendors, then writes the negotiation playbook to close the gap. A single Microsoft, SAP, or Salesforce renewal often carries six or seven figures of addressable savings, so the platform pays for itself on the first deal it touches. That makes it a straightforward recommendation, and a straightforward sale.

It also makes you better at the work your clients already pay you for: every engagement gets the benchmark data, the redlines, and the deliverables of a full buying desk.

DEAL REGISTRATION
Register an account before the first demo and it is yours: your margin or fee is protected for the life of the opportunity, and we do not sell around you.
ENABLEMENT AND DEMO ACCESS
Your team gets a demo workspace with sample data, training on the benchmark methodology, and a named contact at VendorBenchmark for deal support.
BUYER SIDE, ALWAYS
We take no vendor money and sell nothing to the sell side. Recommending the platform never puts your independence in question.
HOW IT WORKS

Three steps from application to first payout.

01
Apply

Tell us who you serve and which model fits. We sign the partner agreement, set your model and rate, open your demo workspace, and switch on the partner portal for your firm.

02
Register the deal

One email per opportunity, before the first demo. Registration locks the account to you and protects your economics for the life of the deal.

03
Close it your way

Resale: you invoice the client at list and keep your margin. Referral: you make the introduction, we run the sale, and the fee pays out when the subscription starts.

WHITE LABEL

Operate under your own logo. We run the engine underneath.

White labeling is part of the partner agreement on both models, not a premium tier. You set your firm’s name, logo, brand color, and tagline once in the partner portal, and from then on the clients you bring see your brand: on the invitation email, on the signup page it opens, and inside their workspace as a served by mark. Underneath, they get the full platform, the benchmark data from modelled deal cohorts, and our support. The portal also gives you the client book: every linked client’s renewal dates and engagement on one screen.

Want the details for your firm? Contact sales and we will walk you through it on a demo workspace.

WHITE LABEL INVITATIONS
Your brand on the front door.

Invite a client from the portal and the invitation email and landing page carry your firm’s name, logo, color, and tagline, sent as your firm via VendorBenchmark. Accepting opens the client’s own workspace on a free trial, already linked to your client book. Each invitation works once and expires after 30 days.

YOUR BRAND INSIDE THE PRODUCT
Served by your firm, visibly.

You edit your display name, brand color, tagline, and logo from the portal yourself, no ticket to us. Every client workspace you bring shows a served by mark with your firm’s name, so the relationship stays visibly yours while the benchmark evidence stays visibly ours.

THE CLIENT BOOK
Every renewal date in your book, one screen.

Contract terms, renewal stages, notice deadlines, and auto renewal flags across every linked client, next to engagement signals that show who is active this month. When a date needs a conversation, propose the meeting from the same screen and the client confirms it. You know which client to call this week without asking anyone.

SCOPED BY DESIGN
You see dates and engagement, never their data.

The portal shows you dates, statuses, and activity signals, and nothing else: no client files, no prices, no benchmark results, no member identities. Each client’s tenant stays entirely their own, a boundary enforced in the database rather than promised in a policy, which is exactly what their security team will demand. The partner security brief states it precisely.

THE PARTNER PLATFORM

Not a referral link. A working desk for your client practice.

The partner portal is where your firm actually operates: it opens each morning on what needs you today, ranked, with every client one press away. Everything below ships with the partner agreement on both models.

ONBOARD
One email opens a client workspace.

Invite a client under your brand and their workspace opens on a free trial, already in your client book. An invitation funnel shows sent, awaiting reply, accepted, and active now, so you always know what each invitation became.

MANAGE
Know which client to call this week.

Every client carries an adoption stage, from Active to Never signed in, next to a twelve month renewal horizon and a ranked attention queue: passed notice deadlines, quiet accounts, stalled invitations. The desk does the triage; you make the calls.

WIN ENGAGEMENTS
Managed renewal requests come to you.

When one of your clients presses Get it managed on a renewal, the request routes to your firm, not to us: client, vendor, renewal date, and their note, at the top of your desk. You scope the engagement and set the fee; we stay out of it.

MARKET
Your own marketing desk, reads included.

A contact list your team builds, newsletters that go out under your brand with your reply-to, and a per-campaign log of exactly who opened what and when. One-click unsubscribe is honored automatically, so your sender reputation stays clean.

CUSTOMIZE
Curate what your clients see first.

Shape your clients’ home screen: pick the apps that lead and add a one line headline under your brand. Clients keep the full platform one press away and their own edits always win; the default is the platform standard until you choose otherwise.

STAY CLOSE
Message and meet, inside the boundary.

A direct message line to each client and a meeting flow their owners confirm in one press. Partners can message their clients and nobody else; the same database enforced boundary that keeps client files and prices out of your view keeps your conversations private to the two of you.

CLIMB
A real ladder, and the rate on record.

Three tiers, Registered, Select, and Premier, raise your working caps and unlock benefits as the book grows. Your agreement lives in the product: the referral rate and terms arrive as an offer, your owner accepts in one press, and the rate on record stays visible on the desk from that day on.

PROVE
The QBR that renews your engagement letter.

Clients can share their outcomes with you, realized savings with the invoice verified share, benchmark verdict scores, renewal results, off by default and revocable. One press composes it into a quarterly business review under your brand: savings delivered, renewals handled, the twelve month horizon, and what to do first.

GO WHITE LABEL
Your domain on the email, your mark on the rail.

Premier firms send from their own verified domain, no via line, and their logo takes over the rail in the client workspaces they serve. Add the public directory with introductions routed straight to your firm, and prospect proposals that turn our market engine into your branded pre-sales estimate.

SEE IT YOURSELF
A 30 day partner trial, no conversation required.

Open a partner trial workspace and run the partner side yourself: the portal, the white label, the marketing desk, the client home curation. Trial workspaces read research online without downloads and include 2 instant benchmark runs; the commercial terms still start with a conversation.

Start the partner trial →
DO YOUR DILIGENCE

Hesitant? Good. Here is everything we would ask in your position.

If you run a licensing, SAM, ITAM, or procurement advisory practice today, partnering with a platform is a decision about your reputation, not just your revenue. We wrote down the fifty questions a careful founder asks before signing, and answered every one in plain language, including the uncomfortable ones about channel conflict and what happens when the partnership ends.

PARTNER FAQ
The 50 questions partners ask before they sign

Channel conflict, deal registration, economics, data quality, white labeling, what happens when we part ways. Asked the way a skeptic asks, answered straight.

Read the partner FAQ →
SECURITY FOR PARTNERS
What to tell your client’s security team

The isolation model, the honest compliance ledger, deployment options for regulated clients, and the review package their CISO can walk in about ninety minutes.

Read the security brief →
SECURITY REVIEW PACKAGE
One link for your client’s CISO

The full review package: architecture, controls, what your client’s team can prove alone in a trial tenant, and our gaps stated plainly. No account needed.

Open the package →

Want to white label or resell? Talk to sales.

Tell us about your firm and the model you prefer, and we take it from there: your white label, your demo workspace, and your commercial terms.

Contact sales → Read the partner FAQ