The median negotiated discount across 5,000 reference deals is 23% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $250k | 3,036 | 11% | 19% | 28% |
| $250k to $1M | 1,509 | 19% | 27% | 35% |
| $1M to $5M | 455 | 24% | 34% | 42% |
Figures computed from the 5,000 anonymized reference agreements in the ON24 webinar & digital experience platform dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated.
ON24 Webinar & digital events deals in our reference book close at a median of 23% off list, with the middle half of deals landing between 14% and 32%. Deal size is the strongest single driver: agreements under $250,000 in contract value land a median of 19% off, while deals between $1 million and $5 million reach 34%.
Beyond deal size, post-pandemic pricing is soft.
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