The median negotiated discount across 5,000 reference deals is 42% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $250k | 1,570 | 32% | 37% | 43% |
| $250k to $1M | 1,283 | 36% | 41% | 47% |
| $1M to $5M | 1,518 | 39% | 45% | 51% |
| Over $5M | 629 | 42% | 47% | 54% |
Figures computed from the 5,000 anonymized reference agreements in the Adobe Creative Cloud (ETLA, All Apps) dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated.
Adobe Creative Cloud (ETLA) deals in our reference book close at a median of 42% off list, with the middle half of deals landing between 36% and 48%. Deal size is the strongest single driver: agreements under $250,000 in contract value land a median of 37% off, while deals above $5 million reach 47%.
Beyond deal size, volume tiers and a Canva or Figma pilot are the levers.
Have a live quote or a renewal on the table? Request access to place your own number against the same reference cohort and get the full corridor, the levers, and an analyst read.