Definition
Cloud data transfer pricing: The fee structure for moving data within and out of a cloud provider. Covers four transfer paths: ingress (free), inter Availability Zone (cheapest), inter region (mid tier), and internet egress (most expensive). Pricing is per GB and varies by source region, destination, and committed volume tier. Negotiable under AWS EDP, MACC, and Google Cloud CUD contracts.
Data transfer is the single line item with the highest provider margin and the most asymmetric leverage between buyer and seller. Cloud providers price free ingress to lower the cost of entry, then meter every other path to raise the cost of architecture changes and exit. The structure rewards data colocation with compute and penalizes multi region active active designs that move data across boundaries.
Four cost behaviors drive the bill. First, internet egress for customer facing services and partner integrations. Second, inter region transfer for disaster recovery replication and global rollouts. Third, inter Availability Zone transfer for HA database clusters and Kafka brokers that span AZs. Fourth, transfer through managed pipes (Direct Connect, ExpressRoute, Cloud Interconnect) for hybrid architectures. Each behaves differently and each negotiates differently. See the cloud cost management definition for the savings ladder.
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Rate benchmark by path
From our 2024 and 2025 sample of enterprise cloud contracts: AWS internet egress US regions list runs 9 cents per GB, negotiated EDP rates land 2.5 to 4 cents at 10M plus commitments. Azure list runs 8.7 cents, negotiated MACC rates 2 to 3.5 cents. Google Cloud list runs 12 cents, custom CUD plus rate card 2.5 to 4.5 cents. Inter region (US East to US West) lists at 2 cents AWS, 2 cents Azure, 2 cents Google Cloud. Inter AZ within region lists at 1 cent at AWS and Azure, free intra zone at Google Cloud. Methodology: NDA contract data, 2024 to 2025 deal vintages, deal size brackets 1M to 100M annually.
Frequently asked questions
What is cloud data transfer pricing?
Cloud data transfer pricing is the per gigabyte fee structure for moving data across regions, across Availability Zones, and outbound to the public internet. Ingress is free at AWS, Azure, and Google Cloud. Internet egress runs 5 to 12 cents per GB list. Inter region runs 1 to 8 cents. Inter AZ runs zero to 1 cent.
Which transfer path is most expensive?
Internet egress is the most expensive per GB and the most negotiated. AWS and Azure list 5 to 9 cents per GB. Google Cloud lists 8 to 12 cents. Inter region transfer is second tier. Inter Availability Zone transfer is the cheapest.
What discount is realistic with a committed contract?
From enterprise cloud contracts benchmarked in 2024 and 2025, negotiated internet egress under an EDP, MACC, or CUD plus custom rate card lands at 1.5 to 4 cents per GB for buyers committing 10M annually or more.
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