The median negotiated discount across 5,000 reference deals is 41% off list. See the corridor by deal size below, then place your own quote with the free instant benchmark.
No login. No file upload. Aggregates from anonymized reference agreements, never another customer's deal.
| Deal size (contract value) | Reference deals | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| Under $250k | 994 | 28% | 36% | 42% |
| $250k to $1M | 1,605 | 33% | 39% | 47% |
| $1M to $5M | 1,871 | 37% | 43% | 50% |
| Over $5M | 530 | 40% | 46% | 52% |
Figures computed from the 5,000 anonymized reference agreements in the Adobe Real-Time CDP (customer data platform) dataset behind our in-app benchmarking tools. Aggregates only; cohorts too thin to publish are left out rather than estimated.
Adobe Real-Time CDP deals in our reference book close at a median of 41% off list, with the middle half of deals landing between 34% and 48%. Deal size is the strongest single driver: agreements under $250,000 in contract value land a median of 36% off, while deals above $5 million reach 46%.
Beyond deal size, a Segment or Tealium alternative is the lever.
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