Cybersecurity Stack Pricing: Market Benchmark Report

Security Vendors Price on Fear. We Show You What the Market Actually Pays.

The cybersecurity vendor market has a pricing dynamic unlike any other enterprise software category: buyers are under compliance and board-level pressure to acquire products, the consequences of underbuying are visible and career-affecting, and most organizations lack any way to compare their pricing against peers. This creates a market where vendors can, and systematically do, charge substantially above what benchmark data says is achievable.

Our data from enterprise cybersecurity contracts, covering six major vendors across endpoint, network security, SIEM, and identity categories, shows that cybersecurity pricing has more variance than almost any other enterprise software category. The gap between what the least-informed buyers pay and what well-benchmarked buyers pay at the same contract value is typically 25 to 40%.

This report covers CrowdStrike (endpoint and identity), Palo Alto Networks (NGFW, Prisma Cloud, Cortex XDR), Zscaler (ZIA, ZPA, ZDX), SentinelOne (Singularity platform), Okta (workforce identity, customer identity), and Splunk (SIEM/SOAR). For each vendor, we provide real benchmark pricing data, achievable discount ranges by contract size, consolidation opportunities where vendors overlap, and negotiation leverage points specific to each platform.

31%

Average savings vs initial cybersecurity proposals

Major vendors covered with full benchmark data

Table of Contents

1. The Cybersecurity Pricing Dynamic: Why Fear Creates Pricing Power
2. CrowdStrike Pricing Benchmarks: Falcon Complete, Identity Protection, Pricing by Module
3. Palo Alto Networks: NGFW, Prisma Cloud, and Cortex Pricing Data
4. Zscaler: ZIA and ZPA Per-User Benchmarks Across Contract Tiers
5. SentinelOne: Singularity Platform Pricing vs CrowdStrike Comparison
6. Okta: Workforce Identity Pricing, Customer Identity, and MFA Module Data
7. Splunk: SIEM Pricing, Data Ingestion Economics, and Cloud vs On-Prem
8. Cybersecurity Stack Consolidation: Where Vendor Overlap Creates Savings
9. Renewal Negotiation Playbook: How to Negotiate When Your Stack Is Already In

Preview Finding: CrowdStrike Falcon Endpoint Protection pricing at the 5,000 to 20,000 endpoint tier ranges from $28 to $62 per endpoint annually, a 2x spread for identical products. The determining factor is whether the buyer enters the negotiation with competitive benchmark data. Organizations that reference SentinelOne pricing data during CrowdStrike negotiations consistently achieve discounts 18 to 24% above the CrowdStrike standard volume discount. This report tells you exactly what to reference and at what stage of the negotiation.

Covered Vendors: What the Data Shows

CrowdStrike

Endpoint · Identity · Threat Intelligence

vs initial proposal

Palo Alto Networks

NGFW · Prisma Cloud · Cortex XDR

vs initial proposal

Zscaler

Zero Trust · ZIA · ZPA · ZDX

vs initial proposal

SentinelOne

Endpoint · Identity · Cloud Security

vs initial proposal

Okta

Workforce Identity · CIAM · MFA

vs initial proposal

Splunk

SIEM · SOAR · Observability

vs initial proposal

The Consolidation Opportunity Most CISOs Miss

The average Fortune 500 organization runs 6 to 12 cybersecurity vendors with significant product overlap. Endpoint agents from CrowdStrike and SentinelOne. Identity products from Okta and Microsoft. Network security from Palo Alto and Zscaler. Cloud security from Prisma Cloud and CrowdStrike Falcon Cloud Security. This overlap is expensive, both in direct licensing costs and in operational complexity.

Our consolidation benchmark data shows that enterprises who benchmark their cybersecurity stack holistically and approach vendors with a consolidation-or-replacement narrative achieve 28 to 44% savings compared to renewing existing contracts individually. The report includes a consolidation decision framework and specific negotiation scripts for each vendor pairing where overlap is most common.

Splunk Pricing: The Ingestion Model Problem

Splunk's data-ingestion-based pricing model creates a unique benchmarking challenge and a unique negotiation opportunity. Most organizations don't know what their actual ingestion volume is when they sign their first Splunk contract, leading to consistent overages that Splunk uses to justify price increases at renewal. Our benchmark data covers Splunk per-GB ingestion rates, enterprise license agreement (ELA) pricing by company size, the Splunk-to-Splunk Cloud migration discount opportunity, and how to use Microsoft Sentinel pricing as a negotiation lever with Splunk at renewal.

Related Resources: See vendor profiles for CrowdStrike, Palo Alto Networks, Zscaler, Okta, and Splunk for real-time benchmark data. Also see our cybersecurity benchmark category page for full category analysis.

Benchmark data from VendorBenchmark contract database. Enterprise agreements only. Data current as of Q1 2026.

Access the Free Report

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✓ 54 pages of cybersecurity pricing data

✓ Real enterprise security contracts

✓ CrowdStrike, Palo Alto, Zscaler, Okta, Splunk

✓ Stack consolidation decision framework

✓ Renewal negotiation playbook per vendor

Also In This Series

What CISOs and IT Sourcing Teams Say

"We were about to renew CrowdStrike at $54 per endpoint. This report showed us that comparable organizations were paying $38 to 42. We went back to CrowdStrike with that data and they matched it."

CISO

Financial Services, 18,000 endpoints

"The consolidation section was the most valuable part for us. We had CrowdStrike, SentinelOne, and Defender running in parallel. The analysis helped us build the business case to consolidate, $3.1M in annual savings."

VP of Security Architecture

Global Telco, 85,000 users

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