Backup & Storage
Pricing Benchmarks

Backup & Storage Vendors

Benchmark data covering the leading data protection and storage platforms. Every vendor below has active deal data in our system.

Also Covered

Additional vendors with benchmark data in our system:

Druva

Zerto

Acronis

NetApp

Dell EMC NetWorker

IBM Spectrum Protect

Arcserve

NAKIVO

Unitrends

Barracuda

Datto

Wasabi

Backblaze B2

Quantum

Backup & Storage Pricing Trends

What our benchmark data reveals about how vendors price, and where enterprises are overpaying.

Subscription Now Dominates, But List Price Is Fiction

Veeam Universal License and Commvault's subscription tiers both carry inflated list prices designed to be negotiated down. Our data shows that organizations that benchmark before renewing achieve 22-34% better pricing than those that accept vendor-presented renewal quotes. The shift to subscription models hasn't made pricing more transparent, if anything, it's made benchmarking more valuable.

Rubrik vs. Cohesity Competition Cuts Veeam Prices

The three-way competition between Rubrik, Cohesity, and Veeam has created significant pricing leverage for buyers. Organizations that introduce a competitive evaluation during renewal conversations, even without genuine intent to switch, routinely achieve 8-12% incremental discounts. Our proposal analysis data shows exactly how to time this conversation for maximum effect.

Veritas Customers Are Chronically Overpaying

Veritas NetBackup customers represent some of the largest overpayments in our benchmark database. With Veritas's ownership transition to Cohesity now complete, many legacy customers are locked into support contracts they don't realize are negotiable. Our data shows 31-44% discounts are achievable, even on "standard" support renewals, when benchmarks are presented during negotiations.

Cloud Backup Pricing: Hidden Costs Exceed Sticker Price

Druva and Acronis cloud-native pricing looks attractive at headline rates but carries data egress, API call, and restoration charges that routinely 2-3x the effective cost. Our benchmarks track total cost of ownership including egress, making it possible to accurately compare cloud-native backup costs against on-premises alternatives like Veeam or Commvault.

What You Don't Know Is Costing You

Every backup vendor sends renewal quotes at inflated rates. Without benchmark data showing what comparable organizations pay, your procurement team has no leverage. Our data turns "can we do better?" into "here's what the market pays."

Backup vendors frequently use modest data growth as justification for disproportionate price increases. Our per-TB pricing benchmarks let you validate whether a vendor's proposed pricing reflects actual market rates or opportunistic repricing.

Three-year backup commitments unlock average discounts 9-14% deeper than annual renewals, but only when negotiated with market data. Our benchmarks quantify exactly how much multi-year commitment is worth in discount terms for each major vendor.

Backup vendors frequently cite migration complexity to prevent competitive negotiations. Our case study data shows actual migration costs are routinely overstated by 3-4x. Understanding real migration economics lets you use competitive pressure as genuine leverage.

How Enterprises Use Backup & Storage Benchmarks

FAQ

Backup & Storage Benchmark Questions

What is the average discount on Veeam renewals?

Veeam renewal discounts average 22-34% off list price for enterprise agreements. Organizations with multi-year commitments or active competitive bids consistently achieve the upper range. Engaging 90 days before expiry maximizes your position.

How does Commvault pricing compare to Rubrik and Cohesity?

Commvault list pricing runs 15-25% higher than Rubrik for equivalent capabilities, but Commvault's negotiated discounts are deeper, averaging 31% vs. Rubrik's 26%. Cohesity's per-TB model benefits organizations with variable data growth profiles.

How current is your backup and storage benchmark data?

Veeam and Commvault benchmarks are refreshed monthly. Rubrik, Cohesity, and Pure Storage are updated quarterly. All reports include data vintage so you know exactly how current your benchmark is at delivery.

Find Out If You're Overpaying
for Backup & Storage

Your free Vera AI trial opens the benchmarking database, 1,341 benchmarks across 1,140 vendors, plus the negotiation guides, playbooks, and talking points for your own renewals. No card needed, a corporate email is all it takes.