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Webinar series | Session 1 of 10

Never Walk In Cold

The 20 minute negotiation prep. Drop the renewal paper, read the preparation brief, set the strategy, and draft the follow up before you leave the room. Recorded August 2026.

The first two minutes play for everyone. The full session is available on request with a work email.
What this session covers

Your renewal meeting is Thursday. The vendor's account team prepared for a month, and you have tonight. This session is the twenty minute preparation that closes most of that gap: what this vendor actually offers customers like you, which levers in your paper are worth real money, and the plan for the room.

Live on the sample workspace, a renewal paper goes into Vera with one question, how should I prepare for the negotiation. The preparation brief comes back with the discount read off the paper, the peer range, and the levers ranked by worth. Then the strategy: what to open with, what to trade, what you never give away, and the written walk away line.

The session closes at the negotiation desk, where every deal runs as a live case, and with the ghost writer, which drafts the follow up email that locks your position in writing before the vendor's own recap is out of drafts.

Chapters
  • 0:00Welcome: the meeting is Thursday
  • 1:33What the vendor knows about you
  • 3:05Live: the preparation brief, read together
  • 5:43Live: the strategy and the talking points
  • 8:12Live: the negotiation desk
  • 10:33Live: the ghost writer
  • 12:39Your first prep tonight

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