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Webinar series | Session 3 of 10

What Is a Good
Discount, Really?

The three questions behind every honest benchmark: your discount, the peer range, and where the deal ranks. Recorded August 2026.

The first two minutes play for everyone. The full session is available on request with a work email.
What this session covers

Everyone quotes a discount, almost nobody can prove one. This session lays out the discipline: what discount are you actually offered, off the paper. What are comparable customers offered for the same product at the same size, as a plain range with a midpoint. And where does your deal rank, in one word, with the gap in points and money.

Live on the sample workspace, instant benchmarks run across the whole portfolio, one vendor goes end to end with the discount curve by deal size, and the scenarios tool builds the ask ladder: the supported target, the stretch, and the floor, each priced over the term.

The session closes with the verdict people underrate, this deal is fine, and why a verified fine is worth real money, plus the evidence explorer behind every verdict, because a benchmark you cannot defend is worse than no benchmark.

Chapters
  • 0:00Welcome: everyone quotes a discount
  • 2:18The three questions, in order
  • 5:05Live: instant benchmarks and the curve
  • 8:27Live: scenarios and the ask ladder
  • 11:29Live: the evidence explorer
  • 13:44When the deal is fine
  • 15:16Benchmark your own paper

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