Meet Vera AI VendorBenchmark is now Vera AI, the platform named after your analyst. Same buyer side numbers, same team. See what changed →
Webinar series | Session 4 of 10

Read the Market Before
the Seller Walks In

The research library, the price list watch, the Wire, and asking the market a question. The homework, already done. Recorded August 2026.

The first two minutes play for everyone. The full session is available on request with a work email.
What this session covers

Before your last vendor meeting, the seller prepared a brief on you. This session flips the asymmetry: the research library with vendor outlooks, negotiation playbooks, and exit runbooks, all written for the buy side and maintained by a research team.

Live on the sample workspace: the price list watch tracks the vendors' own published price paper so an increase never surprises you. The Wire filters vendor news down to what touches your renewals, and the weekly report briefs it in a page. Reading mode and forwarding put the right brief in front of the right executive before the meeting.

It closes with the fastest version of research: type a question, get an answer built from evidence with the sources attached, and a weekly rhythm that takes fifteen minutes and makes you the most informed person in every renewal you touch.

Chapters
  • 0:00Welcome: the seller did their homework
  • 2:15Live: the research library
  • 4:27Live: the price list watch
  • 6:26Live: the Wire and the weekly
  • 9:18Live: reading mode and forwarding
  • 11:03Live: ask the market a question
  • 12:56The fifteen minute weekly rhythm
  • 14:49Start reading tonight

Try what you just watched

The free trial opens most of what the session shows, including your first uploads and reads. No card needed, a corporate email is all it takes.

Start your free trial