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Webinar series | Session 9 of 10

Your Renewal Calendar
Is Lying to You

Notice windows rule everything: the renewals desk, the renewal room, the vendor calendar, and the 90 day playbook. Recorded August 2026.

The first two minutes play for everyone. The full session is available on request with a work email.
What this session covers

The renewal that suddenly arrived was always coming, the date everyone watched was just the wrong date. Renewal dates are when terms start. Notice windows are when options close, and they close months earlier. This session builds the corrected clock.

Live on the sample workspace: the renewals desk lays the whole estate out as a runway ordered by when action is required, with the notice math already worked backwards. One renewal opens as a room with a dated plan and owners. The vendor calendar lays their quarter ends and fiscal closes against your timeline, because the same deal signed in their final month gets concessions it never gets in their first.

It closes with the ninety day playbook, ninety, sixty, thirty, decide, the boring repeatable rhythm that is worth points on every single renewal.

Chapters
  • 0:00Welcome: the renewal that suddenly arrived
  • 1:56Notice windows rule everything
  • 4:28Live: the renewals desk
  • 6:53Live: a renewal opened as a room
  • 9:18Live: the vendor calendar
  • 11:15Live: the renewals board
  • 12:54The 90 day playbook
  • 15:06See your own runway

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